Olawunmi, Christiana Adeola Primary & Secondary Data for the Research on Analysing the Marketing Strategies that Fish Farming Businesses in the UK Utilise to Gain a Competitive Advantage. [DataSet] (Unpublished)

Description

Primary & Secondary Data for the Research Paper: Analysing the Marketing Strategies that Fish Farming Businesses in the UK Utilise to gain a competitive advantage. This research was conducted by collecting data from people in UK fish farming businesses using questionnaires.

The purpose of the research:
• To examine the effect of product branding and core competencies on product sales and profitability of UK fish farming businesses to gain a competitive advantage.
• To examine the effect of sales promotion on product sales and the profitability of UK fish farming businesses to gain a competitive advantage.
• To examine the effect of market positioning and segmentation on product sales and the profitability of UK fish farming businesses to gain a competitive advantage.

Research / Data Type:	Dataset
Keywords:	Questionnaires, Primary research, fish farming businesses, United Kingdom,
DOI:	10.17030/uclan.data.00000304
Depositing User:	CLoK admin
Date Deposited:	14 Sep 2021 10:17
Revision:	26
URI:	https://uclandata.uclan.ac.uk/id/eprint/304
Additional details Additional details Creators: Creators Email ORCID Olawunmi, Christiana Adeola CAOlawunmi@uclan.ac.uk UNSPECIFIED Schools: School of Business* Contributors: Contribution Name Email Thesis advisor Clarke, Andrew Paul aclarke21@uclan.ac.uk Collection period: From To 22 March 2021 26 March 2021 Geographic coverage: United Kingdom Data collection method: Primary Research using questionnaires Statement on legal, ethical and access issues: The ethical considerations included informed consent form, free will participation, and confidentiality. Participants were sent the information sheet about the purpose of the research, the benefits and risks of participating, usage of data collected, procedures for withdrawal and that their participation in the research was based on their own free will. Furthermore, the principle of confidentiality was upheld through using codes when referring to the participants to avoid the misuse of their information. Keywords: Questionnaires, Primary research, fish farming businesses, United Kingdom, Status: Unpublished Contact email address: rdmsupport@uclan.ac.uk Last Modified: 24 Jul 2023 12:37

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RESEARCH%20DATA ... 20PAPER%20.docx RESEARCH%20DATA ... 20PAPER%20.docx RESEARCH%20DATA ... 20PAPER%20.docx Visible to: Anyone Document Type : Full Archive File Description: Primary and Secondary data collected from the research study: Analysing the Marketing Strategies that Fish Farming Businesses can Utilise to Gain a Competitive Advantage Metadata Revision: 6 Mime-Type: application/vnd.openxmlformats-officedocument.wordprocessingml.document Language: English License: Creative Commons: Attribution-No Derivative Works 3.0 File size: 127kB